In 2022, I had the opportunity to create a full rebrand for a unique sweet shop in Graz that specializes in rare snacks and drinks from around the world. The only brief I received: the new name would be Candyman, the logo should feature a rainbow, and the design had to be super colorful.
From there, I developed a playful visual identity built around the idea of a mysterious "Candyman" traveling the globe—always accompanied by a unicorn—collecting the wildest treats out there. I illustrated the brand story, designed interior panels for the shop, created social media visuals and copy, and helped define the tone of voice for customer interactions.
Now, Candyman is a colorful, eye-catching spot tucked away in Graz’s old town—hard to miss and even harder to forget.